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Our New Logo… What Is It?

Is it a pine cone? Is it a turtle? Many people have asked us what our new logo is. It’s a great question, and one that we’re excited to answer.

The Northern Light logo is unique, just like Maine. We refer to the image, with warm and welcoming colors, as the “North Light.” The North Light symbol colors start with the ocean, blend into the earth, then reach to the sun and sky. The top color represents our direction beacon that guides people towards a healthcare experience that works for them, just as employees serve as guides for patients throughout the system. There are 16 objects, or facets, in our new logo—one for each county in the state and representative of the care we deliver statewide every day.

Check out this 30 second TV spot to learn more about our Maine Made delivery to healthcare.